Since 4-2004, each issue of Lürzer’s Archive has been carrying double-page spreads featuring work produced by students in advertising schools around the world. Over the course of the year, editor-in-chief Michael Weinzettl selected 32 pieces of work
out of the countless submissions sent in for presentation in Lürzer’s Archive from over 100 universities and schools.

Then it was the turn of our readers: The online votes – 2,565 in all – cast by our readers decided who was to win this year’s “Students Contest”: Dutch student Menno Kluin scooped the award with his ad for Hubba-Bubba chewing gum, his work having been considered the most compelling by our critical readers in agencies and production firms. This makes the graduate of the Miami Ad School Europe the first to claim the prestigious title of “Lürzer’s Archive Student of the Year Award.” The exciting news reached Menno Kluin as he was on his way to Saatchi & Saatchi in New York, where he was offered a job just weeks after graduating from Miami School.

Together with Springer & Jacoby, the sponsor of the “Students Contest,” Lürzer’s Archive has made it possible for the first “Lürzer’s Archive Student of the Year” to visit the YoungGun Awards 2005 in Sydney. At the Award Show staged during this international advertising festival for prizewinning young talents from throughout the ad scene, “Lürzer’s Archive Student of the Year 2005“ Menno Kluin will also receive his trophy: produced specially for the “Student of the Year Award,” the “Lürzer’s Archive Sixpack” will be presented to this year’s winner together with an “Award Certificate” in acknowledgement of his exceptional achievement.

All students whose work made it onto this year’s shortlist will receive a “Nominee Certificate“ from Lürzer’s Archive in appreciation of their efforts.