Tool for creatives - 150,000 readers worldwide already rely on Lürzer's Archive

• Over 70 print campaigns plus brief info on 50 TV spots worldwide in each issue
• Interviews - acclaimed ad industry figures talk to Archive
• Features - a behind-the-scenes look at selected spots
• Future Events - calendar of key ad industry events
• New Books - critical reviews of recent titles from the field of advertising and design
• Classics - featuring trailblazing work by the pioneers of advertising history
• Students Contest - work produced by students at leading international schools

Page samples:

Why Lürzer's Archive?

How can you break new ground if you are unaware of the paths others before you have taken?
Frequently, this is the reason why ad industry people go to Cannes. Yet this competition, staged by the wealthiest agencies
and charging submission fees in excess of €1,000, excludes smaller hotshops from even having a chance to compete.
Their work can be seen, if at all, only in the annuals of national creative clubs, which are not exactly cheap - and not
too easy to understand if you don“t speak the language of the respective country.
Naturally, the internet has a wealth of information to offer. Provided, that is, you have a whole lot of time to go looking for it
... which leaves only Lürzer's Archive as a professional and highly effective source of information about exceptional
advertising worldwide:

• Submissions are free of charge - so even a freelance Chinese graphic artist has a chance of being
  featured in Lürzer's Archive.
• Key copy elements (e.g. headlines) are translated.
• Work is chosen not for its entertainment value but on the basis of professional criteria. Selection of all content is
  overseen by Prof. Walter Lürzer (former owner and managing director of a variety of ad agencies and winner of
  multiple Cannes Lions), and editor-in-chief Michael Weinzettl, a former copywriter.

Some quotes of well-known readers of Lürzer's Archive: