No less than 35,000 ads and posters have appeared since the launch of Lürzer“s Archive.
To mark the 25th anniversary of our publication, we therefore decided that it was time to
review the past quarter of a century. Naturally, all of the past work featured is among
advertising“s creme de la creme, yet there are some quite exceptional items that stand out
even after all these years. These you will now find in the "25 Years of Lürzer's Archive"
special, all of them grouped into the now familiar LA categories.

Additionally, leading ad industry figures such as George Lois, John Hegarty, Tim Delaney
and a further 22 of the top names Lürzer“s Archive has interviewed over the past quarter of
a century were invited to respond to a question: What is the biggest single change to have
affected advertising over the last 25 years?

Look forward to reading their 25 fascinating replies - and to 25 years of exceptional
advertising.