The best of European creativity, featured in the 2009 ADC*E Annual, springs out right In the middle of the global simultaneous economical downturn.

For many, due to the river of emotions that has been flooding our lives, these seem to be years of finance and not humanity.

In our industry there is a tendency to blame the establishment  to have stifled the role of creativity, to have humiliated the value of ideas, to have relegated advertising to a mere service routine, privileging quarterly financial reports and scaling back on investments and talent.

There are some who accept all this with desolated resignation in the belief that good effective communication has no role in the future.

This book, however is the testimony that we creative will keep on fighting for ideals, we will persist putting quality before quantity, we will continue to value passion as opposed to politics. Our mission is to incite individual talent to prevail on standard solutions, to honor excellence and discourage mediocrity, in the profound belief that this is the only way to change things for the better.

This book contains more than one proof that the European creative spirit is still vibrant.

For the Art Directors Club of Europe it is a real privilege to have the support of Lürzer's Archive in promoting, diffusing and honoring this testimony of communication creative endurance.